enemigo público

This piece reflects on the transformation of the social imagination surrounding tobacco consumption, addressing how government campaigns have replaced advertising seduction with an aesthetics of punishment. Through a critical appropriation of warning imagery, the project confronts the way state power constructs the smoker as a symbol of decadence. The series articulates a dialogue between the advertising of a commercial product and the real effects of drugs, using the visual codes of horror cinema to question the efficacy and ethics of these messages. By reversing the roles — where the back of the pack now instructs on substances that are equally stigmatized, such as marijuana, psilocybin mushrooms, and cocaine — the work poses a critique of the double discourse and selectivity of prohibitionist policy. This piece not only exposes the use of the image as a tool of control, but also confronts the viewer with the blurred line between prevention, censorship, and stigmatization.